Startup Field Guide
The Startup Field Guide is a tactical resource with 100+ articles, case studies, interviews, and tools to support early-stage founders from insight to product-market fit.
Over 100 resources on company-building. Subscribe for the latest updates.
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Starting Your Company
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Customer Discovery
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Going to Market
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Fundraising
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Hiring and Leadership
Featured Article
Customer discovery
What is an ideal customer profile?
Defining your ICP can help you better identify customer needs, clarify priorities for your team, and pursue opportunities for expansion down the line.
Featured Tool
Startup Glossary
Contributors from Team Inevitable
Investments
Founder
Founder
Founder
Featured insights and interviews
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Bryant Chou
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Brian NeSmith
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Jyoti Bansal
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Edith Harbaugh
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Peter Mattis
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Hendry Ward
Trending articles and blog posts
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Here’s why founders should do customer discovery
Article
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How Harness found product-market fit: Jyoti Bansal on striking gold with customer discovery
Podcast
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This is what AI builders should know about data protection and privacy
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Customer validation: Going from idea to sellable product
Customer discovery
